Case Study
How Peachtree Corners Doubled Event Attendance and Cut Manual Work
Learn how this vibrant Georgia city unified its community calendar, eliminated manual data entry, and dramatically increased resident engagement.
Learn how this vibrant Georgia city unified its community calendar, eliminated manual data entry, and dramatically increased resident engagement.
Peachtree Corners is a vibrant, culturally diverse city in Gwinnett County, Georgia with a population of 42,136. Post-pandemic, city leadership focused on restoring community connection by bringing together residents, businesses, nonprofits, and schools through inclusive public engagement centered on events.
Multiple separate calendars across departments, chambers, schools, nonprofits, and businesses left residents without unified community visibility.
Staff manually entered events from multiple sources into systems, wasting valuable time and resources.
The city spent heavily on banners, ads, and social media promotion with uncertain reach and engagement.
Lack of shared scheduling caused conflicts between events and reduced overall attendance.
“We had to hang banners, do a lot of marketing, spending a lot of dollars on trying to place ads or trying through social media and hope it gets shared.”
LSLouis SvehlaDirector of Communications and Events
APIs connected Chamber and Business Association calendars. Updates sync automatically with no manual work required.
Nonprofits, clubs, and schools gained the ability to add their own events directly to the shared calendar.
A single calendar showcasing all community happenings — from city events to school plays to business promotions.
Events reached broader audiences through shared visibility, multiplying reach without additional marketing spend.
“It is one step versus multiple steps. Super simple to set up. When they create or update an event, it syncs automatically – no need to call us.”
LSLouis SvehlaDirector of Communications and Events
A Chamber event typically drawing 20 attendees doubled to 40 when listed on the calendar. "Bark at the Park" experienced substantial year-over-year turnout increases.
Manual data entry was virtually eliminated. Staff time savings were significant, and administrative errors dropped dramatically.
Businesses, organizations, nonprofits, and school systems enthusiastically adopted the platform. Buy-in was immediate and widespread.
The platform provided representation for diverse populations, giving them a way to reach out and invite other community members to their events.
The city now provides this platform and service for significantly less time and money than their previous manual approach.
“We know it’s working because more people are at our events. So we are accomplishing our mission of bringing people together.”
LSLouis SvehlaDirector of Communications and Events
Peachtree Corners plans to integrate the community calendar into a new mobile app and display it on touchscreen digital kiosks throughout the city, expanding accessibility and visibility even further.
Get in touch with our team and see how BeWith can transform community engagement in your area.