Case Study
How Peachtree Corners Turned Its City Calendar Into a Community Platform
A tech-forward Georgia city opened its events calendar to community partners, then brought it into residents' pockets through a custom mobile app.
A tech-forward Georgia city opened its events calendar to community partners, then brought it into residents' pockets through a custom mobile app.
Tucked into metro Atlanta about twenty-five miles from downtown, Peachtree Corners is the largest and most diverse city in Gwinnett County, one of the most diverse counties in the country. It is a tech-forward community, a place where autonomous vehicles share the road with farmers' markets and a growing arts scene. What sets Peachtree Corners apart operationally is its financial model. The city has no millage rate and collects no property tax, which means every line item is scrutinized and every tool has to pull its weight.
Before BeWith, the city calendar lived on the municipal website and featured city-run events only. Louis Svehla, Director of Communications and Public Affairs, knew the hard truth: residents weren't going to their city's website to figure out their weekends. The community was full of events worth promoting, from farmers' markets to high school plays, but there was no single place for residents to discover them.
The existing website calendar was functional but narrow in scope. It captured the city's own programming and nothing else, which meant residents saw a fraction of what their community actually had to offer.
The chamber, the library, schools, and grassroots groups like the Peachtree Corners Photography Club all produced events independently. None of that activity was reflected in a central place residents could count on.
The city's own community survey confirmed what Louis already suspected. Residents under thirty-two cared about events and looked for them on phones, not on city websites. A desktop-first calendar was not going to reach them.
With no property tax revenue, every tool had to earn its place. Communications needed something that would demonstrably grow resident engagement rather than simply digitize an existing process.
“I knew that no one was going to our website to find things to do. We needed to meet residents where they already were.”
LSLouis SvehlaDirector of Communications and Public Affairs
Peachtree Corners partnered with BeWith to publish a centralized calendar that brought city events together with programming from community partners. The Business Association, the chamber, the library, high school sports and drama were all invited to post alongside the city.
Louis and his team set a clear editorial philosophy: only free, open-to-public events, no marketing posts, no buy-one-get-one promotions. The bar is community value, not commercial reach, and that standard made partners confident their events would share the stage with the right kind of company.
In February 2026, Peachtree Corners launched a custom mobile app with full BeWith integration. Event discovery now lives in residents' pockets, which is exactly where the under-thirty-two demographic was already looking.
Peachtree Corners is actively expanding API partnerships that connect BeWith to other community and municipal systems. The platform is becoming less of a tool and more of connective tissue across the city's digital footprint.
“It's not just a focus on our events, but a focus on the community's events.”
LSLouis SvehlaDirector of Communications and Public Affairs
In the first full year with BeWith, Peachtree Corners saw Town Green attendance climb from roughly 200,000 annual visitors to 250,000. That is a 25% lift in a core community space, directly tied to the reach BeWith created.
Schools, the chamber, and grassroots groups now share one discoverable calendar with the city. Residents see the full picture of what Peachtree Corners offers, and partners see their programming treated with the same weight as city events.
The custom app has been live since February 2026 with zero complaints from residents or visitors. Survey data confirmed the mobile-first approach was exactly what the under-thirty-two demographic was looking for.
In a budget culture where every tool has to prove itself, BeWith's contribution to event attendance and community visibility has been tangible. Louis has been able to show leadership the kind of numbers that lead with evidence.
Direct relationships with BeWith leadership have shaped the way Peachtree Corners thinks about the platform. Louis describes BeWith as a partner in the city's growth strategy, not a product the city bought.
“I don't look at them as contractors or a purchase product. I really feel that it is a partnership.”
LSLouis SvehlaDirector of Communications and Public Affairs
Peachtree Corners is in the middle of a communications push that includes additional API partnerships and a busy event season running from May through October. Louis is preparing his Council retreat update, with BeWith metrics as part of the story he tells leadership. His view of what comes next is characteristically ambitious. As BeWith expands its offerings, Peachtree Corners plans to expand right alongside it, treating the platform as a long-term growth partner rather than a static tool.
“As you guys grow and expand offerings, we want to be able to do that.”
LSLouis SvehlaDirector of Communications and Public Affairs
If you are a communications leader trying to reach residents where they already are, and to give your community partners a stage that matches the city's, we should talk.