DEI basics: the importance of wagging the long tail of your community

In the varied blend of city life, there exists a diverse spectrum of residents with unique stories, needs, and voices. However, traditional community engagement methods often fall short, missing out on a significant portion that is further away from the mainstream of the population—the long tail of the community. This elusive demographic may represent a high percentage of residents, encompassing culturally diverse groups, older citizens, and hardworking individuals from various backgrounds.

The Challenges of Genuine Community Engagement

This often-overlooked group faces multiple barriers making it hard for them to take an active part in community offering.


One prevalent issue is trust—or the lack of it—in city-led activities. For many, skepticism and doubt rule the decision-making process in this case.


Language poses another substantial challenge. Communities are often multilingual and multicultural, and a one-size-fits-all approach neglects the nuances of various languages and dialects, leaving residents confused and separating them from community life.


Moreover, timing plays a vital role in engagement. Traditional events scheduled during working hours inadvertently exclude a significant portion of the community, preventing them from contributing to vital discussions or attending essential gatherings.


Lastly, the complexity of existing platforms and old methodology can be a substantial reason for residents to refrain from taking part. Unmanageable interfaces and convoluted registration processes (asking residents to send an email in order to sign up for a program? seriously?)  create unnecessary obstacles, causing potential participants, specifically elderly ones, frustration and loss of interest before even taking the first step.



Empowering Leaders, Unlocking Belonging


Recognizing and addressing these challenges is essential for building a truly inclusive city. Here’s how you can do it:

  1. Fostering Trust Through Local Empowerment: at the heart of our approach lies the belief that community leaders understand their neighborhoods best. The with platform helps you discover these local leaders and empower them. They’ll curate events and surveys following their community’s preferences bridging the gap between the city and the community, maintaining this crucial bond.


  1. Bridging Linguistic Divides: effective communication is key to reaching the long-tail of the community. with empowers local leaders to engage residents directly through personalized, automatic communication in their preferred channels and languages. By entrusting community representatives to convey messages authentically, you can ensure that language never hinders participation in your community offerings. This approach amplifies the voices of every community member, fostering a citywide conversation that embraces linguistic diversity, and making inclusivity the cornerstone of community engagement.


  1. Streamlining Participation: in 2023, navigating complex interfaces and registration processes shouldn’t deter community members from engaging. Using a resident-friendly platform like with, simplifies participation and centralizes all activities into an intuitive community calendar. Residents can effortlessly explore events, register with a few clicks, and receive real-time updates. This streamlined process ensures that residents remain informed and engaged without unnecessary hassle.


  1. Cultivating a Sense of Place: above all, with is more than a platform; it’s a movement to create a profound sense of Place. By embracing the diversity of voices, fostering genuine connections, and honoring each community member’s unique story, we reshaped traditional engagement into an inclusive, vibrant tapestry of shared urban experiences. Every resident becomes an essential thread, weaving the fabric of a stronger, more united community.


Talk to us and let’s start wagging that long-tail of your community.

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